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album covers design


Since he needs to set-up a place where people can access his clothing line, he’ll have to rent a space in town, renovate it, hire staff and manage it. You have your CD or mixtape cover, graphics and he has his clothing line.
 

Promote music using the “reveal” of your album artwork as a marketing tool (1)


By david herb at 2015-06-17 20:48:55
What any fan has in common is the fact that they like your music, and they are generally excited about it, so with that being said it’s safe to assume that they will generate hype over the announcement of your new album. This is something that can be used to your advantage, and can be used as a marketing tool.

The fact is that a lot of professional musicians neglect the fact of how big of a deal can the new album announcement be, so needless to say they fail to realize the potential behind it all. So how would an artist go around maximizing the effect of a new album reveal?



The attention of press and media
While this sounds hard, in reality its simple, one thing that you probably think of when you read media is TV, when we say media coverage we don’t mean your local news networks, in fact we are referring to the online based media like blogging site. the fact remain that bloggers write blogs for money, and they will do anything to get a good story on their blog to increase their overall rating, and the best part about this is the fact that they will do it for free. So feel free to utilize this to its fullest extent, and send out mass E-mails to various music bloggers, they will be glad you contacted them to announce the reveal of you new album and mixtape cover and your new album artwork.



Increase the hype!
The word that spreads virally on the street is the best type of marketing known to date, and at that, it’s the hardest one to achieve. This however isn’t the case when it comes to music, people use twitter, Facebook and other social media to generate hype over the release of the brand new artwork. So how would you go about doing this? One method is for you to share the evolution of your new artwork design as it progresses, making fans re-tweet and share the news over Facebook, effectively increasing the number of people involved in the entire event. However this is only one method, while it may be a good one, it’s not the best. Feel free to experiment with your client and find the way that is best suited for you and your music.

E-mail signup driving
Before we get into any further, let’s make two things clear. Driving E-mails can lead to two things, increasing the overall involvement and hype of people and increasing the length of your E-mail list for the newsletter. Let’s first start by explaining how you would go about and getting a tons of people to sign up for your newsletter, effectively gathering E-mails for analytic data as well as future promotions. One way that we will discuss is simple and free, on your social media news feed announce that you will be revealing the artwork as well as its evolution to all the fans that have subscribed to your newsletter. It’s pretty simple, and the effect can do wonders to any musician out there, the E-mail list will grow effectively increasing the number of people who know your name so they could spread the word.

You will read more tips for How Promote music in second part……..
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